Further to the earlier post about active citizenship, during a conversation with my mate Nick Buckley of Gfk NOP, he reminded me of Jakob Neilsen’s ’90-9-1′ pyramid. I’ve not looked at this for a while now but it makes the point, doesn’t it?
There are only a few people that really warrant the title ‘web guru’ but Neilsen is plainly one of them and the article is well worth reading.
For me, the real problem that the heavy users can present is that they have the potential to act as veto groups. Not necessarily influential in that they are taken seriously and respected by policymakers. But that they can target their personal obsessions.
